@article{OJSUDA, author = {Agnes Soukotta and Ferdinandus Sampe and PA. Andiena Putri and Pandu Cakranegara and Muhammad Yusuf}, title = { FINANCIAL LITERACY AND SAVINGS BEHAVIOR FEMALE ENTREPRENEURS IN KIARACONDONG MARKET, BANDUNG CITY}, journal = {Jurnal Darma Agung}, volume = {30}, number = {2}, year = {2024}, keywords = {}, abstract = {The researcher wants to know if financial literacy can influence saving behavior in Pasar Kiaracondong, Bandung City, by using lifestyle as a moderating variable. The quantitative method was used by the researcher. The data used are of the primary variety. The study's population consisted of 115 female business actors who ran a kiosk in Bandung's Pasar Kiaracondong. Using 53 respondents from the target population in a number of samples. The distribution of online and offline questionnaires was used to collect data using a simple random sampling technique. Path analysis was used in conjunction with the WarpPls 7.0 software. As a result of the test results, financial literacy variables have a positive effect on lifestyle, lifestyle has a positive effect on saving behavior, financial literacy has a positive effect on saving behavior, and lifestyle has the ability to mediate the relationship between financial literacy and saving behavior.}, issn = {2654-3915}, pages = {652--662}, doi = {10.46930/ojsuda.v30i2.2314}, url = {https://ejurnal.darmaagung.ac.id/index.php/jurnaluda/article/view/2314} }