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PENGARUH CONTENT MARKETING, CELEBRITY ENDORSEMENT, DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI SHOPEE (STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH SIDOARJO).
Jurnal Darma Agung, [S.l.], v. 32, n. 3, p. 77 - 91, june 2024.
ISSN 2654-3915.
Available at: <https://ejurnal.darmaagung.ac.id/index.php/jurnaluda/article/view/4402>. Date accessed: 20 nov. 2024.
doi: http://dx.doi.org/10.46930/ojsuda.v32i3.4402.