Pengaruh Promosi Wisata dan Kualitas Pelayanan terhadap Kepuasan Wisatawan pada Objek Wisata Istana Maimun Medan
Abstract
Tourist satisfaction can be influenced by various factors, including factors providing information about attractions or tourism promotion, as well as service factors on attractions. This study aims to determine the effect of tourism promotion and service quality partially and simultaneously on tourist satisfaction in Medan Maimun Palace tourist attraction. The population of this research is tourists visiting Medan Maimun Palace in 2018 during May to July as many as 46,331 tourists. To determine the number of samples used the Slovin formula, obtained as many as 100 people. Data collection techniques in this research were questionnaire, interview and documentation study while the data analysis technique used is the classic assumption test, multiple regression, t test, F test and the coefficient of determination. The results showed that the variable of tourism promotion partially had a positive and significant effect on tourist satisfaction on the attractions of the Maimun Palace. The better the promotion of tourism, the satisfaction of tourists will be higher. The service quality variable partially has a positive and significant effect on tourist satisfaction on Maimun Palace tourist attraction. The higher the quality of service, then tourists will also feel more satisfied. The variable of tourism promotion and service quality simultaneously has a significant effect on tourist satisfaction on the attractions of Maimun Palace. The coefficient of determination shows that 86.10% of the variations in tourist satisfaction can be explained by tourism promotion and service quality simultaneously, while the remaining 13.90% is explained by other factors, such as ticket prices and the location of attractions in the Maimun Palace.
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