THE RELATIONSHIP OF COMPETITIVE ADVANTAGE TO CONSTRUCTION COMPANIES PERFORMANCE IN INDONESIA
Abstract
The objective of this research is to investigate how competitive advantage (KB) and business outcomes (KP) of construction companies in Indonesia can be increased by electronic customer relationship management (e-CRM) theory, project innovation (PI), project organizational culture (BO), and dynamic ability (KD). In 2016, Indonesia's construction industry was the fourth greatest contributor to the country's gross domestic product (GDP). On the other hand, the lack of competitiveness of the company has resulted in inefficiencies in production, which in turn have contributed to a slower growth rate in the construction industry. In this study, quantitative methodologies were utilized, and an online questionnaire was administered to a total of 200 participants from PT BCI Asia. Modeling structural equations is what is done in the process of data analysis (SEM). According to the findings of this research, it was discovered that (1) e-CRM, PI, and KD all had a major impact on family planning; 2) While PI, BO, and KD all have an influence on KP, e-CRM does not significantly contribute to the effect; (3) The presence of KB has a considerable effect on CP construction companies in Indonesia; (4) The influence that e-CRM, PI, BO, and KD have on KP is mediated by KB; and (5) The scale of the company helps to mitigate the effect on CP.
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