PEMASARAN PARIWISATA DIGITAL OLEH PEMERINTAH KOTA SABANG

  • Christina Indriani Sianipar Politeknik Pariwisata Medan
  • Liyushiana Liyushiana
DOI: http://dx.doi.org/10.46930/ojsuda.v27i3.374

Abstract

The rapid development of technology at this time so that the manual system has almost been completely abandoned. The development of this technology is also felt in marketing and distributing information about a tourist destination. Government organizations are no less affected by the rapid development of technology in marketing tourist destinations. The trend is no longer focused on the distribution of brochures or leaflets that are printed physically, but by using digital media. The purpose of this study was carried out, to see how the Tourism and Culture Office of Sabang City, in marketing tourism destinations using digital media, made use of several media such as, websites, youtube, social media (Facebook, Instagram, Twitter) in their marketing. The research instrument used was an interview technique, which was given to the government and a questionnaire given to tourists visiting tourist objects in Sabang. Therefore the title was raised as "Digital Tourism Marketing by the Sabang City Government

Published
Dec 11, 2019
How to Cite
SIANIPAR, Christina Indriani; LIYUSHIANA, Liyushiana. PEMASARAN PARIWISATA DIGITAL OLEH PEMERINTAH KOTA SABANG. Jurnal Darma Agung, [S.l.], v. 27, n. 3, p. 1135–1143, dec. 2019. ISSN 2654-3915. Available at: <https://ejurnal.darmaagung.ac.id/index.php/jurnaluda/article/view/374>. Date accessed: 21 nov. 2024. doi: http://dx.doi.org/10.46930/ojsuda.v27i3.374.
Citation Formats
Issue
Vol 27 No 3 (2019): DESEMBER 2019
Section
Artikel

An author who publishes in the Jurnal Darma Agung agrees to the following terms:

  • Author retains the copyright and grants the journal the right of first publication of the work simultaneously licensed under the Creative Commons Attribution-ShareAlike 4.0 License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal
  • Author is able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book) with the acknowledgement of its initial publication in this journal.
  • Author is  permitted and encouraged to post his/her  work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of the published work (See The Effect of Open Access).